As I was reading through this weeks Canadian Business Magazine, I came across an interesting and relative article to me: The Future of Marketing: Dewing it Alone - how the power of social networks could render traditional marketing departments obsolete.
It's not a very comforting thought that marketing departments may get smaller as there may be more reliance to use social network channels (cuts costs, integrates consumers opinions). Although this may bring about opportunities for new types of jobs in the marketing field, it does make one prospective marketer think about the future.
The article did, however, seem to focus more on marketing/advertising campaign firms/departments. So maybe the future isn't too bleak for me, since I'm interested more in being in brand management or something to do with event planning/organizing (which isn't related really lol).
Anyhow, all those whose future lies in marketing...this article may be a good read for you too The Future of Marketing
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Friday, March 19, 2010
Wednesday, March 10, 2010
Trust: Key to Any Relationship
Building trust between companies and consumers
Speaks about consumers seeking for more information about what a company is doing as a basis of building trust with that company.
Another really insightful video is from TED, speaker is Joseph Pine on the issue of what consumers what. He goes over the changes in what consumers want and further talks about authenticity, which is where consumers are now.
- Staying true to who you are; know that what you have done in your past limit what you can do in the future (get away with)
i.e. being known as a family oriented service, then later buying out another business that is for a more mature market. Brings distrust to the brand or company now for families as the business has gone away from their values.
- Provide places for consumers to experience who you are; not advertising
i.e. Starbucks - they don't advertise, to experience Starbucks you must go in to find out for yourself
Those are just a couple key points to be a real - real company; being authentic
Watch the video though to learn more.
Enjoy, Learn, Grow!
Speaks about consumers seeking for more information about what a company is doing as a basis of building trust with that company.
Another really insightful video is from TED, speaker is Joseph Pine on the issue of what consumers what. He goes over the changes in what consumers want and further talks about authenticity, which is where consumers are now.
- Staying true to who you are; know that what you have done in your past limit what you can do in the future (get away with)
i.e. being known as a family oriented service, then later buying out another business that is for a more mature market. Brings distrust to the brand or company now for families as the business has gone away from their values.
- Provide places for consumers to experience who you are; not advertising
i.e. Starbucks - they don't advertise, to experience Starbucks you must go in to find out for yourself
Those are just a couple key points to be a real - real company; being authentic
Watch the video though to learn more.
Enjoy, Learn, Grow!
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